# Posting schedule
The **Posting schedule** tab shows a channel's rhythm: how many posts come out per day, which hours the editorial team works, what gaps it takes, which posts come out strictly on schedule and at what number of posts subscribers start to leave.
## Where to find it
Open a channel page on and pick the **Posting schedule** tab (if you don't see it, look in the **More** menu). A direct link is the channel address with `#graph`, for example (the demo channel: invented data, every block open).
## Key concepts
- **Gap** — the time between neighbouring posts. **Usual gap** — the median gap: half the gaps are shorter, half longer.
- **Daytime gap** — both posts came out on the same day between 08:00 and 22:00 Moscow time, and the gap is under 10 hours.
- **Scheduled series** (the block title on the site reads "Channel categories") — a minute of the day (say, exactly 07:30) at which a post comes out on at least 60% of its weekdays and at least 5 times. An **issue** is the first post of the day from the series' minute up to 5 minutes later. The series' name is the common beginning of its issues' texts; if there is none, it reads "Post at 08:00".
- **Burst** — three or more posts in a row with no more than 10 minutes between neighbours: this is how channels cover events.
- **Evenness** (0–100) — how similar the number of posts is from day to day: 100 means the same every day, 0 means feast or famine.
- **Mature post** — older than 48 hours; all average views use mature posts.
All times are Moscow time. More about the data in [Where the data comes from](/en/metrics/data/) and [Key metrics](/en/metrics/basics/).
## Period
The period row: **7 days**, **30 days**, **90 days**, **Year**, **All time**, **Custom dates**. Guests get 7 days, signed-in users (free) get up to 30 days, the channel owner and subscribers get every period; **Custom dates** is available with a Premium or Business subscription. The window is at most 365 days. Charts go by day up to 92 days, by week up to 183, and by month for longer periods.
Some blocks have their own window, and it is labelled in the block: scheduled series use the period's posts but no fewer than the last 30 and no more than the last 90 days; the overload threshold uses at least the last 90 days; "Posting hours month by month" uses the year up to the end of the period; the rhythm of similar channels uses the last 30 days of the period; formats use the period's last 1,000 posts. Common elements are described in [How the channel page works](/en/channel/overview/).
## Blocks of the tab
| Block | What it shows | Who can see it |
|---|---|---|
| Key rhythm figures | posts, per day, days with posts, usual gap, longest silence, busiest day | everyone; the "Usual gap", "Longest silence" and "Busiest day" tiles — after signing in (free) |
| Posts and subscribers by day | the number of posts and subscriber growth on the same days | after signing in (free) |
| Editorial working day | the first and last post by weekday | after signing in (free) |
| Free and crowded hours | when people read a lot but few posts come out | with a Premium or Business subscription |
| Gaps between posts over time | every gap as a stroke | after signing in (free) |
| Channel categories (scheduled series) | posts that come out on a schedule | after signing in (free) |
| When each format comes out | publishing hours of video, photo, text, ads | after signing in (free) |
| At how many posts subscribers leave | subscriber growth at different numbers of posts | for the channel owner and with a subscription |
| Post probability by hour | whether there will be a post in the next 24 hours | after signing in (free) |
| Rhythm of similar channels | frequency and schedule of similar channels | with a Premium or Business subscription |
| Posting hours month by month | how the schedule changed over a year | with a Premium or Business subscription |
| What matters to whom | conclusions for subscribers, advertisers and the owner | after signing in (free) |
A locked block is shown as a blurred sample with invented data and an "Available after signing in" or "Available with a subscription" badge; a locked tile is blurred. More in [What's free and what needs a subscription](/en/start/access/).
### Key rhythm figures
Six tiles with mini charts.
- **Posts in the period** — how many posts came out.
- **Average per day** — posts per day.
- **Days with posts** — for example, "30 of 30".
- **Usual gap** — the median time between neighbouring posts.
- **Longest silence** — the longest gap and when it started.
- **Busiest day** — the most posts in a day and the date.
**How to read it.** Under the number is the value for the previous period of the same length; the badge is the change. More posts, days with posts and activity — green, fewer — red; shorter gaps and silences — green, longer — red; "≈ same as before" — grey. "All time" has no previous period. The mini chart: a running total for "posts", the last 7 days for each day for "per day" and "days with posts", and by the day of the second post for gaps.
**Example.** A usual gap of 1 h 16 min means that during working hours a post comes out roughly once an hour or a bit less often.
**Who can see it:** everyone; the "Usual gap", "Longest silence" and "Busiest day" tiles — after signing in (free).
### Posts and subscribers by day
At the top — posts per day (pale bars are below the period average); at the bottom — subscriber growth on the same day: subscribers at the end of the day minus at the end of the previous day. A green bar means more people joined than left, red means the opposite; the tallest green and the deepest red bars are labelled with numbers.
Under the chart — growth on "busy" days (one and a half times more posts than usual) and on other days, plus the total for the period.
**Example.** "On days with 14+ posts, growth averages +22 a day; on other days +67" — on overloaded days subscribers join less readily.
!!! note
A coincidence by day is not proof of cause: busy days also bring big news.
**Who can see it:** after signing in (free).
### Editorial working day
For each day of the week — a bar of the usual working day (the median time of the first and last post on such days) and dots for the first and last post of every day in the period. Weekdays and weekends have different colours. On the right — a time like "07:30–21:00"; at the bottom — an "All" row.
**Example for a subscriber.** If the working day is 07:30–21:00, don't expect news from the channel at night.
**Who can see it:** after signing in (free).
### Free and crowded hours
Three 24-hour strips:
- **Posts** — how many posts the channel publishes in that hour;
- **Reads** — the view index of a post in that hour (100 is an average post; fewer than three mature posts — "not enough data");
- **Slot** — free or crowded.
**Free** — reading is at least 10% above average, and there are no more than one and a half times the posts of an average hour. **Crowded** — at least one and a half times the average posts, and reading is below average. Below — the slots in words; arrows scroll through the cards.
**Example.** "Free 18:00–20:00: a post gets 31% more than average; 7% of the channel's posts come out here — few neighbours in the feed" — a good time for an important or ad post.
**Who can see it:** with a Premium or Business subscription.
### Gaps between posts over time
Each gap is a stroke from post to post, placed at the height of its length: the scale is compressed, minutes at the bottom, days at the top. Nights 22:00–08:00 are shaded. Grey strokes are the night break, orange — a daytime lull of 4+ hours, red — a break spanning whole days (labelled), the rest are usual gaps.
The **−** and **+** buttons above the chart stretch it horizontally up to ×8; a wide chart scrolls sideways. Under the chart — the usual night ("10 h of quiet, roughly 21:00 to 07:30"), how many daytime lulls there were and the longest silence. For a large channel, up to 1,500 of the longest gaps are drawn.
**Who can see it:** after signing in (free).
### Channel categories (scheduled series)
A card for each scheduled series (up to six): the time and weekdays, "came out N of M" with a percentage, how many issues came out on the minute and how late the others were, bars of issue views against the dashed "regular post" line (the median of mature non-scheduled posts), and a badge with the difference of medians. A pale bar is an issue below a regular post.
**Example.** "Evening round-up, 21:00 — came out 25 of 25, on the minute 96%, issue views ▲ 21%" — the audience waits for this series, and it is read better than a regular post. For an advertiser, it is a convenient spot for an integration.
**Who can see it:** after signing in (free).
### When each format comes out
A small chart for each format (video, photo, reposts, links, text) and for ads: 24 bars by publishing hour, the bright one is the most frequent hour ("peak 13:00 · 9 of 46"). Each chart has its own scale — compare the shape of the day, not the bar heights. For a large channel, the period's last 1,000 posts are used.
**Example.** Ads peak at 11:00 — an advertiser who wants to run without neighbouring ads can ask for a different time.
**Who can see it:** after signing in (free).
### At how many posts subscribers leave
The period's days (at least the last 90) are split into groups by number of posts, each with the average daily subscriber growth. The green zone is growth close to the best (80% of the best growth or more), yellow is lower, red means subscribers are declining. The **optimum** is the most "frequent" group in the green zone, the **threshold** is the first group with a decline. The "now" mark is the average posts per day over the last 30 days.
With fewer than 14 days of growth data or fewer than three groups — "not enough data".
**Example.** "Growth never went negative at any number of posts; +133 subscribers a day at 7–9 posts" — the channel has headroom and doesn't need to post less.
!!! note
This is an estimate based on the channel's habits: busy days also bring big news, so the link is not proven cause.
**Who can see it:** for the channel owner and with a Premium or Business subscription.
### Post probability by hour
24 cells starting from the current hour: the number in a cell is the percentage of similar days (weekdays or weekends) over the last 30 full days on which at least one post came out in that hour. The colour scale goes from "rarely" through "on half the days" to "almost always". Dots at the top are this weekday's scheduled series.
**Example.** A 21:00 cell showing 95% means there will almost certainly be a post at 21:00.
**Who can see it:** after signing in (free).
### Rhythm of similar channels
A table: the channel and up to 10 of the most similar channels (picked on the [Similar channels](/en/channel/similar/) tab) over the last 30 days of the period. Columns — posts per day, daytime gap, peak hour, share of posts at night (00–07), share on weekends, evenness and number of scheduled series. The median of similar channels is at the bottom, with a conclusion under the table. Hover over a column header for an explanation.
**Example.** "The channel posts 1.3 times less often than the median of similar channels; it has 4 scheduled series, only 1 of 10 similar channels has more" — the channel posts less, but more regularly.
**Who can see it:** with a Premium or Business subscription.
### Posting hours month by month
The year up to the end of the selected period: a row is a month, a cell is how many posts per day on average came out in that hour; on the right — posts per day for the month. Scheduled-series hours are in bold. Incomplete months at the edges are marked with an asterisk and paler. Under the map — the hour whose frequency changed the most between the first and last full month.
**Example.** If morning cells have darkened in recent months, the channel has moved some posts to the morning.
**Who can see it:** with a Premium or Business subscription.
### What matters to whom
Three columns of conclusions: **For subscribers** (frequency, working day, scheduled series, evenness), **For advertisers** (evening, ads, frequency vs similar channels), **For the owner** (free hours, overload, bursts, weekends). The dot next to a conclusion: green — good, yellow — worth attention, red — a minus.
Frequency: under 2 posts a week is "rarely", under 14 is "regularly", 14 or more is "often". Each conclusion takes the numbers of one block and appears only if that block is open to you. These are rules, not AI.
**Who can see it:** after signing in (free).
## See also
- [How the channel page works](/en/channel/overview/)
- [Post reach](/en/channel/reach/)
- [Similar channels](/en/channel/similar/)
- [Key metrics](/en/metrics/basics/)
- [Plans](/en/start/plans/)