# Plans and payment

MAX analytics comes free and by subscription. The **“Premium”** subscription opens the full channel history and all paid blocks, **“Business”** gives the same with higher limits and for teamwork. This page lists prices for every term, the limits of each plan, extra packs, renewal and plan change rules, payment methods, receipts and refunds.

## Where to find it

- The plans page — [hi.datool.ru/plans/](https://hi.datool.ru/plans/), the **“Plans”** item in the showcase header.
- Your subscriptions — the account area, **“Subscriptions and billing”** tab ([hi.datool.ru/billing/](https://hi.datool.ru/billing/)); it is shown to the organization owner.

![The plans page: the term switcher and the “One-off analysis”, “Free”, “Premium”, “Business” cards](https://media.datool.ru/docs/guide/en/start-plans-cards.webp)

At the top of the page is the term switcher: **1 month · 3 months (−10 %) · 6 months (−20 %) · 12 months (−30 %)**. The card prices change with the selected term; under a long-term price you see what it comes to per month. Below the cards are the **“Feature comparison”** table, an API block and FAQ.

## Plans and prices

| Term | “Premium” | “Business” |
|---|---|---|
| 7 days | 599 ₽ | 1,490 ₽ |
| 1 month (30 days) | 1,490 ₽ | 4,990 ₽ |
| 3 months (90 days) | 3,990 ₽ (≈ 1,330 ₽ per month) | 13,490 ₽ (≈ 4,497 ₽ per month) |
| 6 months (180 days) | 7,190 ₽ (≈ 1,198 ₽ per month) | 23,990 ₽ (≈ 3,998 ₽ per month) |
| 12 months (365 days) | 12,490 ₽ (≈ 1,041 ₽ per month) | 41,990 ₽ (≈ 3,499 ₽ per month) |

- **“Free”** — 0 ₽ forever: just [sign up](/en/start/signup/).
- **“One-off analysis”** — a separate card marked “7 days”: it is “Premium” for a week at 599 ₽. Handy for checking a channel before buying an ad or preparing a report. The week can be renewed at the same price; there is no term discount for it.
- **“Business” for a week** is not shown on the page; if you need it, contact [support](https://hi.datool.ru/support/).

What a subscription opens is covered in [What you see without signing in, after signing in and with a subscription](/en/start/access/). In short: “Premium” and “Business” open the same analytics blocks and differ in limits and team features.

## Plan limits

| Feature | “Free” | “Premium” | “Business” |
|---|---|---|---|
| Periods on channel pages | up to 30 days (7 for guests) | all | all |
| Custom dates (calendar) | — | yes | yes |
| Paid analytics blocks | — | yes | yes |
| Channels in “Following” | 1 | 5 | 100 |
| Organization members (including the owner) | 1 | 2 | 5 |
| Channels in favorites | 50 | 500 | 2,000 |
| Favorites folders | 3 | 10 | 100 |
| Tracked keywords | — | 5 | 50 |
| PDF reports per 30 days | — | 1 | 30, with your organization's logo |
| Excel and CSV exports | — | yes | yes |
| API requests | — | — | 10,000 per 30 days |
| Invoice payment for companies, priority support | — | — | yes |

![The “Feature comparison” table on the plans page](https://media.datool.ru/docs/guide/en/start-plans-compare.webp)

Notes:

- **“Following”** — channels whose news you get notifications about (details — [“Following”](/en/my/following/)). **Favorites** — your channel lists in folders ([Favorites](/en/my/favorites/)). **Keywords** — tracking words in posts across all of MAX ([Words](/en/my/words/)).
- **PDF report** — a channel dashboard report in one file ([Reports and exports](/en/my/reports/)). On “Business” the report header shows your organization's logo, on other plans — the datool.ru logo. Downloading the same report again does not use up the limit.
- **Excel and CSV exports** — no daily row limit; up to 200,000 rows per file and no more than 30 files per hour per organization.
- **Members** — how many people can work in a team organization, including the owner. A personal space always has one person.
- **API requests** are included only in “Business”; separate API.Max plans are on the [API limits and plans](/en/api/limits/) page.

## All limits run 30 days from payment

A plan month and all “monthly” limits — PDF reports, API requests — are counted in **30-day periods from the payment**, not by calendar month. Paid on the 18th — the next period starts 30 days later, not on the 1st. When a limit refreshes is shown on the tiles in “Reports and exports” and on the “API keys” tab. An unused remainder does not carry over to the next period.

## Extra packs

Plan limit not enough — buy a pack. Each pack costs **990 ₽** and runs for **30 days from payment**; up to 10 packs per purchase (need more — [contact us](https://hi.datool.ru/support/)).

| Pack | What it adds | Who can buy it | Where to buy |
|---|---|---|---|
| “Following” | +50 channels | “Business” | “Subscriptions and billing” → “Buy channels”, the “Following” page |
| Favorites | +500 channels | everyone, even without a subscription | the “Favorites” page → “Buy more channels”, “Subscriptions and billing” |
| Keywords | +50 keywords | “Premium” and “Business” | “Subscriptions and billing” → “Buy words”, the “Words” page |
| PDF reports | +30 reports | “Premium” and “Business” | “Subscriptions and billing” → “Buy reports”, “Reports and exports” |
| Extra seat | +1 member | “Business”, team organizations only | “Organization and members” → “Buy seats” |

How packs work:

- a pack runs for its whole term whatever happens to the plan, and adds to the limit of the **current** plan: 100 “Business” channels + 50 from a pack = 150;
- **PDF reports from a pack are a reserve**, not an addition to every period: the plan limit is used first, then packs (the one expiring soonest first); when the term ends the remainder is lost;
- a pack is paid from the organization balance in one step.

## Over the limit: nothing is deleted

A pack ran out, a subscription ended or you moved to a lower plan — **nothing is deleted**. Whatever was added last beyond the limit is **paused**:

- a channel in “Following” stays in the list with its numbers but sends no notifications;
- a channel in favorites shows its name and avatar but no numbers and is left out of exports; new folders beyond the limit cannot be created;
- a keyword is not searched or sent;
- a member beyond the seat limit does not see the organization and its subscriptions, and their API keys for this organization are suspended.

You choose what stays on — with the toggles in the lists. When the limit grows again (you bought a pack or renewed the plan), the pause is lifted automatically. When part of the features is paused, the owner gets an email.

## Renewing and changing plans

| What you buy | What happens |
|---|---|
| **The same plan** | The new term is added to the remaining days — nothing you paid for is lost |
| **A higher plan** (e.g. “Business” while “Premium” is active) | The new plan starts **immediately**, and the remaining value of the previous one (full unused days at the price you paid for them) goes **to the organization balance** |
| **A lower plan** | It is queued and starts **right after the current one ends**, without a gap |

The checkout page tells you in advance what will happen: “the days will be added”, “starts immediately, the remainder goes to the balance (about N ₽)” or “starts on DATE, right after the current one”. Money returned to the balance on an upgrade can be spent on the site — on plans or packs — but not withdrawn.

## How to subscribe and pay

Only the **organization owner** can subscribe and pay.

1. On the plans page pick a term and click **“Get Premium”**, **“Get Business”** or **“Buy for 7 days”**.
2. On the **“Subscription checkout”** page check:
    - **“Subscribe for”** — yourself (personal space) or a team organization;
    - the plan, term and price;
    - a **promo code**, if you have one: enter it and click **“Apply”** — the discount is recalculated right away in the “Total” line (details — [Promo codes](/en/cabinet/promo/)).
3. Choose how to pay:
    - **“Pay from balance — N ₽”** — if the organization balance has enough money, the subscription is set up in one click. Not enough — the page shows how much is missing and offers **“Top up N ₽”**;
    - **“Pay by card — N ₽”** — the YooKassa payment page opens: a bank card and other methods it offers (for example, SBP). After payment the amount is credited to the balance and immediately charged for the subscription.
4. The subscription starts working right after payment.

**Companies — by invoice.** Fill in your company details on the “Subscriptions and billing” tab (name, INN, KPP, address, email for documents) and contact [support](https://hi.datool.ru/support/) — we will send an invoice. Invoice payment is part of the “Business” plan.

More about the balance and top-ups — [Balance](/en/cabinet/balance/), about the subscriptions tab — [Subscriptions and billing](/en/cabinet/billing/).

## Receipts

Fiscal receipts are sent by law **to the email** of the organization owner:

- when the balance is topped up (including paying by card) — a “full prepayment” receipt;
- when money from the balance is spent on a subscription or a pack — a second “full settlement” receipt that offsets the prepayment.

## Refunds

- Money **from the balance** is refunded only on request via [support](https://hi.datool.ru/support/) and only up to the amount you **deposited**. Promo code gifts, partner rewards and plan remainders returned to the balance on an upgrade are not refundable — they can be spent on the site.
- Money for unused subscription days can be refunded on request to support — under the rules of the public offer.

!!! note "What “coming soon” means in the plans table"
    The feature is already part of the plan but still in development. When it arrives, there is nothing extra to pay.

## See also

- [What you see without signing in, after signing in and with a subscription](/en/start/access/).
- [Subscriptions and billing](/en/cabinet/billing/), [Balance](/en/cabinet/balance/), [Promo codes](/en/cabinet/promo/).
- [Organization and members](/en/cabinet/organization/) — teams and extra seats.
- [API limits and plans](/en/api/limits/).