Ads on the site and channel promotion
Project: All projects
datool.ru pages may carry ads: our own banners about the service and external advertising — advertisers' banners, promoted MAX channels and the Yandex Advertising Network block. This article explains how to tell ads from regular content, who sees them and how to place your own.
Who sees ads
- Guests and signed-in users without a subscription see both our banners and external ads.
- MAX analytics subscribers — “One-off analysis”, “Premium”, “Business” — never see external ads: no advertisers' banners, no promoted channels, no Yandex block. This is part of the plan, and the site checks it on every impression. Our own banners (new features, promotions, plans) may still be shown to subscribers.
- API plans do not turn ads off — only a MAX analytics subscription does.
The subscription belongs to the organization
Ads disappear once you are signed in and one of your organizations has a MAX analytics subscription. Without signing in the site does not know about your subscription and shows the page as to a guest.
Where there are no ads
There are no ads on the plans and payment pages, balance and invoices, legal documents, organization invitations, error pages or the age confirmation window. Nor are there ads on 18+ channels and their posts, in the “For adults” section and in lists filtered by 18+ — even after confirming your age. Deleted and empty channels and group chats carry no ads either.
The Yandex Advertising Network block and banners with ad-system code load only after “Accept all” in the cookie window, because they set their own cookies. If you chose “Necessary only”, their place stays empty. More — Cookies, consents and documents.
How to recognize an ad
Every external ad carries the “Ads ⓘ” label, as required by the Russian advertising law (38-FZ). Click the “ⓘ” icon to see the advertiser's name, its tax number (INN) and the ad identifier (erid), plus a link to the plans: after paying for a MAX analytics plan there are no ads. Some banners also show the advertiser and erid as a line at the bottom of the banner.
Our own banners have no “Ads” label — they are messages from the service itself.
If a banner has a cross in its corner, you can hide it: it will disappear for a few days (the period is set by whoever placed it).
Promoted channels
A channel owner can promote the channel on datool.ru. A promoted channel looks like a regular one but is highlighted with a frame and a light tint of the site color and marked with a quiet grey word “Ads ⓘ”.
- In the “Tiles” view (catalog, search, category, territory, collection) — as a card first on the first page of the list. The same channel is not repeated in the tiles.
- In the “Table” view — as a separate row above the list, without a rank number, with the same figures and charts as the other rows. In the list itself the channel stays in its own place.
- In search a promoted channel appears only if it matches the query.
- On a channel page — in the “Other channels” block.
Ads do not change ranks
Promotion does not move channels in ratings and lists: ranks, sorting and all metrics are calculated the same way for everyone. Rating rows are not affected by ads at all. 18+ channels cannot be promoted.
How to place an ad
All ad places are collected on the “Advertising” page (linked in the footer, “About us” section). There you will find:
- Formats: an image banner (separate versions for desktop and mobile, optionally for the dark theme), text with a button (colors adapt to the light and dark themes), HTML code or ad-system code in a separate frame, MAX channel promotion.
- Places on pages — a scheme of each page (home, channels, posts, blog…) and place cards: where it is, how many banners it shows at once, image size for desktop and mobile, what can be placed. Hover over a card to highlight the place on the scheme.
- Banner sizes on one scale. Images — JPG, PNG or WebP up to 10 MB, no animation; for sharp screens you can send twice the size — the site prepares the copies it needs.
Prices are on request. Click “Discuss” next to a place or “Discuss a placement” at the top of the page: a short request form opens (choosing a place is optional). The request goes to our support team, we will pick places and send the terms.
Advertiser statistics
An advertiser gets a secret link to the report — no sign-in is needed. The report shows impressions, clicks and CTR for 90 days: totals, by banner and by day. Do not forward the link to outsiders: anyone with it can open the report.
What next
- Plans and payment — which plans remove ads.
- Cookies, consents and documents.
- Support — if your advertising question was not solved by the request form.