Monthly rankings

Project: MAX

Monthly rankings (the “TOP” section in the max.datool.ru menu) sum up every calendar month: which MAX channels were cited most, which gained the most views and new subscribers, which have the most engaged audience, which posts were viewed most and which channels reached a notable audience for the first time. Unlike the live ratings, recalculated every hour, a monthly issue is frozen: once published, its numbers, channel names and avatars never change.

Which rankings there are

Every monthly issue includes:

All of MAX — six rankings: citations, views, subscriber growth, engagement, top posts and newcomers;
8 federal districts — citations, views and growth;
all categories — the same three metrics;
all regions of Russia — the same three metrics.

A channel enters the rankings of its categories (main and additional), its region and federal district. A slice ranking is published if it has at least 10 channels. Only public channels from the datool.ru catalog take part; private channels and chats do not.

How metrics are calculated

Citations — the citation index for the month itself: how often and how widely other MAX channels repost and mention the channel, weighted by the reach of those citing it. Ads, self-links and mentions from channels of the same owner do not count.
Views — total views of the channel's posts published during the month.
Growth — subscribers at the end of the month's last day minus subscribers at the end of the previous day. Channels with at least 1,000 subscribers on that day qualify.
Engagement — reactions per 100 views of the month's posts; enough reach and at least one reaction are required.
Top posts — the month's most viewed posts, at most one per channel, without ads or reposts.
Newcomers — channels that reached 300 subscribers for the first time during the month and were in the catalog before it started.

Channels with signs of fake subscribers by the quality index are excluded from the growth and newcomer rankings.

How places are decided

Places follow the metric value rounded to hundredths (the citation index is shown to hundredths as well). If values are equal:

the channel with more subscribers ranks higher;
if subscribers are equal too, a third criterion decides: for citations — the number of distinct sources citing the channel; for views — average post reach; for growth — views during the month; for engagement — the number of reactions; for newcomers — growth during the month; for posts — the post's reactions;
if that matches as well, the channel added to the catalog earlier ranks higher.

Next to the place you see the change since the previous issue: “▲ 3” — up three places, “▼ 2” — down, “=” — same place, “new” — not in the previous issue.

Who sees how many places

Each ranking has up to 100 places:

guests see the first 10;
after a free sign-in — the first 30;
Premium and Business subscribers — all 100.

Closed places show a lock: “after sign-in, it's free” for guests, “with a subscription” for signed-in users.

PDF report

Every ranking has a “Download PDF” button. It opens a window with a 10 → 30 → 100 scale showing which report is available to you, and a “Download top N” button. The report has as many places as you see on the page: 10 for guests, 30 after sign-in, 100 for subscribers. Below the button is what the next step unlocks: sign-in or a plan. The report is an A4 document with the title, period, totals, places, comment and methodology; the file never changes, just like the issue.

When it is published

The issue for a month is published automatically between the 4th and the 10th of the next month, once the statistics for the last days are complete. If a day's statistics are incomplete, the issue waits; a day without subscriber measurements (like 22 October 2026) is marked in the issue as a “Gap” and does not affect growth: subscribers are compared only at the end of the day before the month and of the month's last day.

How to cite

You may publish and retell the rankings with a source credit: “according to datool.ru” and the ranking page address. Each ranking has a “Copy link” button.