Dashboard
The Dashboard is the first tab of the channel page: a summary of everything important about the channel on one screen. It shows whether the channel is growing, how many people read its posts, how they react, how influential the channel is and how much advertising it carries. If you need to assess a channel quickly, start here.
Where to find it
Open any channel page, for example https://max.datool.ru/channels/ria/ — the dashboard opens first. From another tab, return to it with the “Dashboard” button in the tab bar. All blocks with made-up data are on the demo page https://max.datool.ru/demo/.
At the top of the tab are the “Dashboard” title, the date range in words and the period row 7 days · 30 days · 90 days · Year · All time · Custom dates. The dashboard opens on 7 days. A guest can use only “7 days”, after free sign-up “30 days” is added, the channel owner and subscribers get all periods, and “Custom dates” requires a subscription. How periods, chart steps and the comparison with the previous period work is explained in How the channel page works.
Keep in mind three rules that apply to every number on the dashboard:
- Views are the current views of posts published on the selected days, not “views per day”: MAX does not report how many people looked at the channel yesterday.
- Average post reach is calculated only from posts older than two days: fresh posts are still gaining views. Chart points with fresh posts are drawn with dashes and hollow circles.
- Subscribers are counted at the end of the day, Moscow time. The history starts on the first day we began observing the channel.
Key numbers
Ten tiles in two rows with the channel's main figures for the period. Each tile has the number, a badge with the change versus the same previous period, a “was …” line (the previous period's value) and its own small chart by period points. Hover over the chart to see the number at each point.
| Tile | What it shows | Chart |
|---|---|---|
| Subscribers | How many subscribers the channel has now; the change is versus the start of the period, under the number — “+N for the period” | a filled wave: subscribers at each point |
| Views | Current views of posts published in the period | bars by point |
| Reactions | Reactions on posts published in the period | “lollipops” by point |
| Mentions | How many times other channels mentioned the channel: links and reposts, excluding ad posts | circles: the bigger, the more mentions |
| Reposts | How many times other channels reposted this channel's posts (excluding ad posts). Reposts also count as mentions | steps |
| Average post reach | How many views one post gets on average (posts older than two days) | line with dots; fresh points dashed |
| ERR | What share of subscribers sees an average post: average reach ÷ subscribers × 100% | ERR line by point, dashed — ERR of the previous period |
| Engagement ER | How often readers react to posts: reactions ÷ views × 100% | a bar on a scale, the tick is the previous period |
| Posts per day | How many posts come out per day on average | cells: the darker, the more posts |
| Ad share | What share of the period's posts look like ads | a four-zone load scale, with the quality index penalty below |
Every tile has its own “i” tip explaining what the number means and how to read it:
How to read the change badges
- A green badge with an up arrow means the figure grew; red with a down arrow means it fell. For percentages (ERR, ER, ad share) the change is in percentage points (“pp”): from 25.8% to 26.8% is “▲ 1.0 pp”.
- For ad share the colors are reversed: a growing share is red, because it is a change for the worse.
- A gray badge without an arrow means the change is so small that it rounds to zero.
- Totals (views, reactions, mentions, reposts, posts per day) are compared as a per-day average: the current period has not ended yet. For example, 640 posts in 6.4 days versus 700 posts in 7 full days is “no change”, not a drop.
- There is no badge if “All time” is selected or if we have no statistics for the previous period yet.
How the metrics are calculated
- ERR (reach versus subscribers) shows the “live” part of the audience. ERR can exceed 100%: if posts are actively forwarded, people who are not subscribed see them too. Example: an ERR of 30% means a typical post is seen by roughly every third subscriber; an ERR of 5% for a channel with 100,000 subscribers is a reason to check whether the audience is dead.
- ER (reactions versus views): an ER of 3% means 3 reactions per 100 views. Comments are not part of ER: MAX does not provide them.
- Ad share is determined by ad signals (erid labeling, ad links and others). The detector is cautious, so the real share is usually a little higher. The scale zones are the quality index thresholds: up to 10% — low load, up to 25% — moderate, up to 50% — high, above that — very high.
Formulas in detail: Key metrics and How we detect ads.
Who can see it. The block is open to everyone. Tiles about the channel itself (subscribers, views, reactions, average reach, ERR, ER, posts per day) — everyone; “Reposts” — after signing in (free); “Mentions” and “Ad share” — with a “Premium” or “Business” subscription. A locked tile shows a blurred number with an “after signing in” or “with a subscription” badge.
Audience growth
How the number of subscribers changed over the period.
How to read it. The big number is the period's net change: how many subscribers were gained or lost. At the top is the subscriber count at the end of each period point (a filled line). At the bottom is the growth at each point: a green bar up means subscribers were added, a red bar down means they were lost. Above the lower chart are the largest gain and the largest loss with their dates; their numbers are also shown next to the bars.
How it is calculated. Growth is the difference between subscriber counts at the end of neighboring points. MAX reports how many people subscribed and unsubscribed separately only to the channel's admin bot, so this block shows the net change. Separate subscribes and unsubscribes are on the Audience analysis tab for channels whose owner verified them. If we have observed the channel for less than the selected period, the number is labeled “subscribers since tracking began”.
Example. If the line grows evenly and then one day shows a tall green bar, the channel was most likely advertised or mentioned by a large channel that day. You can check this on the Mentions tab. A sharp jump with no visible reason is a reason to look at the Growth integrity block on the Audience analysis tab.
Who can see it: everyone.
Quality index
A channel score from 0 to 100: how alive the channel is, whether it grows honestly, whether it is overloaded with ads and whether it can be trusted.
How to read it. The big number is the total “82 / 100” with a rating in words: 85–100 — “High”, 70–84 — “Good”, 40–69 — “Medium”, 0–39 — “Low”. Below are the five parts of the index as bars: how many points each part scored out of its maximum.
| Part | Maximum | What it assesses |
|---|---|---|
| Audience | 25 | Whether the audience is alive and responds to posts |
| Growth integrity | 25 | Whether the subscriber count grows naturally: no unexplained spikes, no growth without reach and no other suspicious signs |
| Ad load | 20 | How much advertising the channel carries |
| Trust | 20 | Whether the channel is verified and whether other channels know it |
| Calculation reliability | 10 | Whether there is enough data for a confident score |
At the bottom is the group the channel was compared with, for example “News and media, 5–20K subscribers · channels in group: 412”. A channel is compared only with similar ones — the same main category and the same size.
How it is calculated. The index is recalculated every night. It appears for channels with at least 500 subscribers that post at least once a week, after a week of observation. If there is not enough data for a confident total, an explanation is shown instead of the number, but the parts are still displayed. Details: Quality index (the “How it is calculated →” link in the block header).
Example. A total of 82 with a low “Ad load” (say, 8 out of 20) means the channel is alive and honest but carries a lot of ads — an advertiser should keep in mind that their post will sit next to others.
Who can see it: everyone.
Views and reach
How many views the channel's posts get.
How to read it. The big number is the views of the period's posts with the change versus the previous period. The bars are the views of posts published at each point; the tallest is labeled “record”. The bar with today is paler — the day is not over and posts are still gaining views. At the bottom is the average post reach.
How it is calculated. Views are the current views of posts published on those days. Average reach is views divided by the number of posts, only for posts older than two days. More in Key metrics.
Example. If the bars of the last few days are noticeably lower than at the start of the period, do not jump to conclusions: fresh posts are still gaining views. Compare with days older than two days.
Who can see it: everyone.
Subscriber engagement
How actively readers react to posts.
How to read it. The big number is the ER for the period with the change in percentage points. The line with dots is the ER of the posts at each point; the dashed line is the channel's average ER for the whole period. Points above the dashed line are days when posts landed better than usual.
How it is calculated. ER = reactions ÷ views × 100%, for the posts of each point. If the reactions of the period's posts have not been read yet, the block says so.
Example. An ER of 2–3% is normal for a news channel. If ER jumped on a particular day, open All posts for that day sorted by views — you will find the post that struck a chord.
Who can see it: everyone.
Citation index
How influential the channel is: how often other MAX channels repost and mention it, and how weighty those channels are.
How to read it. The big number is the citation index (CI) and its change: the value at the end of the period versus the value at the start. The five badges are the channel's level among similar channels: “low”, “below average”, “average”, “above average”, “high”; the channel's level is highlighted. Below is “Rank among similar — higher than N%” and how many channels of the group must be overtaken to reach “high”. The line is the CI at each point of the period (for a week or month — the average of its days). At the bottom are the rank across all of MAX and a link to the Mentions tab.
How it is calculated. The CI is calculated every night from mentions over the last 30 days, excluding ad posts. A repost by a large channel weighs more than a link from a small one; mutual mentions weigh half as much. Levels are based on the rank among similar channels: “low” — below 25% of the group, “below average” — 25–50%, “average” — 50–75%, “above average” — 75–90%, “high” — above 90%. Details: Citation index.
Example. “Higher than 86%” means that out of 100 similar channels, this one is cited more often than 86. If the CI has not been calculated yet, the block says so — the index appears once other channels mention the channel.
Who can see it: everyone.
When and how much it posts
On which days and hours the channel publishes, and at which hours posts get the most views.
How to read it. A heat map: rows are weekdays, columns are hours (Moscow time). The darker the cell, the more posts on average come out at that hour of that weekday. Hover over a cell to see the number of posts. Below is “Best time”: up to three hours when posts have the highest average reach.
How it is calculated. The map uses all posts of the period. “Best time” uses posts older than two days; an hour counts only if at least three posts came out in it and at least half the usual hourly share (so that one lucky post does not make an hour “best”). The block looks back no more than 12 months.
Example. If the channel posts mostly in the morning while the “Best time” is 21:00, it is worth trying to publish important posts in the evening. For an advertiser, this block suggests what time to ask for the ad to go out.
Who can see it: with a “Premium” or “Business” subscription.
Post formats
What the channel's feed consists of and which formats get more views.
How to read it. The big number is the number of posts for the period. The bar shows the format shares. Below are the rows “format · number of posts · share” and, on the right, the average reach of one post of that format with a bar: its length compares it with the most viewed format.
How it is calculated. Each post has one format, by priority: repost, video, photo, link, text (a post with a video and a link counts as video). Format reach uses posts older than two days. If format reach is locked for you, the right side shows the number of posts instead of reach, with the note that the average reach of each format requires a subscription or channel ownership.
Example. Photos make up 42% of posts, but the average reach of videos is a third higher: it is worth publishing more video.
Who can see it: format shares — after signing in (free); average reach per format — the channel owner and “Premium” and “Business” subscribers.
Every post is a dot
All posts of the period on one chart: hits, flops and how reach changes.
How to read it. Each dot is a post: horizontally — the publication date, vertically — views, the dot size — reactions, the color — the format (blue — video, orange — photo, gray — other). Hover over a dot to see the date and time and the post's numbers; click it to open the post page.
Zooming. The “+” and “−” buttons zoom the chart in and out by a factor of two, and “Whole period” returns to the original view. You can also pinch on a touchpad or phone or use the mouse wheel while holding Ctrl (⌘ on a Mac). A zoomed chart can be dragged. The chart does not zoom in closer than two days.
How it is calculated. The chart shows no more than 1,500 dots: for large channels — the 100 most viewed posts and an even sample of the rest. The block looks back no more than 12 months.
Example. If the dots gradually drift down, reach is falling. One dot far above the rest is a hit: open it and see what worked.
Who can see it: after signing in (free).
Period totals
The four main numbers of the period and their series.
How to read it. Four tiles — posts, views, reactions and average post reach — with the change versus the previous period. Each tile is a button: click it and bars of that metric by period point appear below. The tallest bar is labeled “record N”. Today's incomplete day is paler. For reach, a point with fresh posts is a pale bar with a dashed outline: its tip says the views are still growing.
How it is calculated. Views are the current views of posts published on those days; average reach uses posts older than two days. The change is versus a period of the same length right before, if we have statistics for it.
Example. Posts down 10% while views are up 5% — the channel posts less often, but each post gets more views.
Who can see it: after signing in (free).
Ads in the channel
How much advertising the channel carries, how ads perform and whom the channel advertises.
How to read it.
- The big number is the share of ad posts (“8.6% of posts are ads · 23 of 269”) with the change versus the previous period; a growing share is red.
- A four-zone load scale — low, moderate, high, very high — with the channel's mark.
- Ad post reach — the average reach of an ad post and a regular post as two bars, plus a phrase like “An ad post gets 21% less than a regular post”.
- Who it advertises — up to five websites or channels that ad posts link to most often, with the number of such posts.
- “More →” in the header opens the Ad statistics tab.
How it is calculated. An ad post is identified by signals: erid labeling, ad links and others. Reach uses posts older than two days. Details: How we detect ads.
Example. If ads get 40–50% fewer views than a regular post, subscribers scroll past them — an advertiser should factor that into expectations, and the owner should think about the ad format.
Who can see it: with a “Premium” or “Business” subscription (ad reach and the advertiser list too).
Top posts
The period's posts with the most views.
How to read it. Up to five posts by rank: a preview (the post's picture, or the channel avatar for a post without one), the start of the text, the date and format, views and reactions. The bar shows views relative to first place. Clicking opens the post page. The “All posts →” link opens the channel feed for all time sorted by views.
How it is calculated. Views are the post's current count. The block looks back no more than 12 months.
Example. If the top posts are mostly short news items with photos and long texts never make it, that is a hint about which format the audience prefers.
Who can see it: after signing in (free), 5 posts.
Posts by day
The channel's rhythm: is it speeding up or slowing down.
How to read it. Pale bars show how many posts came out on each day of the period, the line is the 7-day average; at the end of the line is “≈ N per day”. This block always goes by day, whatever period is selected.
How it is calculated. For the first days of the period, the 7-day average also uses the week before it. Today is not over, so its average is calculated up to yesterday — an incomplete day does not drag the line down.
Example. The line slowly drops from 12 to 6 posts a day — the channel now posts half as often; check whether views fell along with it.
Who can see it: everyone.
About the channel
A short profile of the channel.
What it contains.
- The channel's MAX address as a large link and a “Copy” button (the demo channel has no address).
- Badges: “Owner verified” with the blue mark or “Owner not verified”; “In the RKN registry” with the A+ shield, if the channel has the A+ mark in MAX.
- Categories as chips (the main one highlighted) and the territory with a clarification — clicking opens their pages.
- Three facts: “Posts” — how many of the channel's posts we have collected; “First post” — the date of the earliest collected post (a link to it); “Tracked since” — the day the channel appeared on datool.ru.
Categories and territory are assigned by datool.ru; for a verified channel the owner can correct them (the “Edit channel” button in the header).
Who can see it: everyone.
The line at the bottom
Below the last block is “Data updated at HH:MM Moscow time” with a reminder of how views and reach are calculated, and a “How the quality index is calculated” link.
Who sees what
| Block | What it shows | Who can see it |
|---|---|---|
| “7 days” / “30 days” periods | The tab's calculation window | 7 days — everyone; 30 days — after signing in (free) |
| “90 days”, “Year”, “All time” periods | The tab's calculation window | the channel owner and “Premium” and “Business” subscribers |
| Custom dates | A calendar for any period | “Premium” and “Business” subscribers |
| Key numbers: subscribers, views, reactions, average reach, ERR, ER, posts per day | Tiles about the channel itself | everyone |
| Key numbers: reposts | Reposts of the channel's posts by other channels | after signing in (free) |
| Key numbers: mentions, ad share | Citations by other channels and ad load | “Premium” and “Business” subscribers |
| Audience growth | Subscribers and growth by point | everyone |
| Quality index | A 0–100 score and five parts | everyone |
| Views and reach | Post views and average reach | everyone |
| Subscriber engagement | ER by point | everyone |
| Citation index | CI, level among similar channels, line | everyone |
| When and how much it posts | Heat map and best time | “Premium” and “Business” subscribers |
| Post formats: shares | What the feed consists of | after signing in (free) |
| Post formats: reach | Average post reach per format | the channel owner and “Premium” and “Business” subscribers |
| Every post is a dot | All posts of the period on a chart | after signing in (free) |
| Period totals | Four numbers and their series | after signing in (free) |
| Ads in the channel | Share, ad reach, advertisers | “Premium” and “Business” subscribers |
| Top posts | The 5 most viewed posts | after signing in (free) |
| Posts by day | Daily posts and the 7-day average | everyone |
| About the channel | Address, badges, categories, facts | everyone |
| “Download report” button (30-day PDF) | The dashboard as a file | “Premium” (1 report per period) and “Business” (30) subscribers, or from a report pack |
A locked block is shown as a blurred example on made-up data with an “Available after signing in” or “Available with a subscription” badge — more in How the channel page works.
Demo page
On https://max.datool.ru/demo/ the dashboard is fully open and opens on 30 days; there is no “Custom dates” button. The demo channel's numbers are made up, but they are calculated with the same formulas as for real channels.
What's next
- All posts — the post feed, search and export.
- Audience analysis — subscribes, unsubscribes and retention.
- Mentions — who cites the channel and how.
- Key metrics, Quality index, Citation index.