Methodology
How metrics, indexes and ads are calculated and where the data comes from
- How metrics are calculatedSubscribers, views, reach, median, ERR, ER, spread, posting frequency, ads, comparison with the previous period and chart steps
- Where the data comes from and how often it is updatedHow we follow MAX channels and how often subscribers, posts, views, reactions, indexes and showcase pages are updated
- Quality indexA channel score from 0 to 100: a live audience, honest growth, ad load and trust
- Citation indexHow influential a channel is: whether other MAX channels pick up its content and how much weight they carry
- How we detect adsWhich posts datool.ru counts as ads and how the numbers on the “Ad statistics” tab are calculated
- Hits and post popularityWhat a regular post, a hit and a flop are and how the numbers on the “Popular” tab are calculated
- How similar channels are selectedWhich signals datool.ru uses to find similar channels, how similarity and comparison metrics are calculated
- Categories and territoriesHow channels get categories, a territory and tags, who decides, and how an owner can set them